Every Door Direct Mail (EDDM): A Smart Marketing Strategy for Local Businesses

In a world dominated by digital advertising and ever-changing social media algorithms, it’s easy for small businesses to feel overwhelmed and overlooked. But what if there was a way to bypass the noise, skip the targeting guesswork, and get your marketing message directly into the hands of every household in your area? That’s exactly what Every Door Direct Mail (EDDM) offers.

Backed by the United States Postal Service (USPS) and powered by fulfillment experts like Mail Pros USA, EDDM is a cost-effective and powerful way to promote your products, services, events, or offers — straight to your local community. Whether you're a restaurant, home service provider, real estate agent, or retail shop, EDDM helps you increase visibility, boost foot traffic, and build brand trust.

What is Every Door Direct Mail (EDDM)?

Every Door Direct Mail is a USPS program that allows businesses to send marketing mail to entire postal routes without needing a specific mailing list. Instead of targeting individual names or addresses, you can select areas based on ZIP code, city, or neighborhood and reach every home and business on that route.

Here’s how it works in simple terms:

• You choose the routes where you want your mail delivered

• You design and print your postcard, flyer, or brochure

• Mail Pros USA handles the paperwork, bundling, and drop-off to USPS

• Your piece gets delivered to every door in that area

EDDM eliminates the guesswork and lets you blanket your target areas with high-impact marketing — quickly and affordably.

Why Local Businesses Love EDDM

If you run a local business, chances are your best customers live just a few miles away. EDDM helps you reach them without spending a fortune.

Here’s why EDDM works so well:

✅ No Mailing List Needed

You don’t need to buy or rent mailing lists. EDDM lets you target whole ZIP codes or carrier routes instantly.

✅ Lower Postage Rates

EDDM rates are significantly lower than standard direct mail postage — making it ideal for bulk campaigns.

✅ Hyper-Local Targeting

Want to reach everyone within 2 miles of your store? No problem. You can map your campaign with precision.

✅ High Visibility

Unlike emails or online ads, a printed mail piece goes directly into the mailbox — where people notice it.

✅ Great for All Industries

From pizzerias and salons to dentists and realtors, any local business can benefit from EDDM.

Common Use Cases for EDDM

Every Door Direct Mail is a flexible tool. Businesses use it for:

• Grand Openings

• Special Discounts or Coupons

• Seasonal Promotions

• Service Area Expansion

• Community Events

• Real Estate Listings or Open Houses

• Restaurant Menus

• Political Campaigns

When designed right, an EDDM postcard can deliver impressive ROI — with response rates often higher than email or social ads.

How Mail Pros USA Makes EDDM Easy

At Mail Pros USA, EDDM isn’t just a service — it’s a specialty.

With 20+ years in printing, mailing, and fulfillment, they take care of the entire process, so you can focus on running your business.

Here’s what you get:

📌 Campaign Planning Assistance
Choose routes based on ZIP code, demographics, or service radius.

🖨️ High-Quality Printing
Get custom postcards, brochures, or flyers printed on premium stock with vibrant colors.

📦 Bundling & USPS Paperwork
Mail Pros USA handles bundling, labeling, and all the USPS compliance paperwork.

📬 Drop-Off to USPS
Once ready, your campaign is delivered directly to the USPS distribution center.

📊 Optional Design Services
Need help designing your EDDM piece? Their in-house team can create stunning, brand-consistent mailers.

Real-World Example

A landscaping business in Florida used Mail Pros USA’s EDDM service to send 5,000 oversized postcards to homes in three ZIP codes before the spring season.

The results?

• 117 new phone inquiries

• 48 booked consultations

• 19 new long-term maintenance contracts

The entire campaign cost less than a few hundred dollars — and paid for itself many times over in recurring revenue.

EDDM vs. Targeted Direct Mail

While EDDM is excellent for blanket marketing, you might wonder when it’s better to use targeted direct mail instead.

Here’s a quick comparison:

If you're promoting a general offer (like a sale, opening, or event), EDDM is the way to go. For targeted messages (like reaching only homeowners or high-income individuals), Mail Pros USA can help you build a custom mailing list instead.

Tips for Effective EDDM Campaigns

Want to make your EDDM postcard a success? Follow these tips:

• Use Bold Headlines: Grab attention right away with a clear, benefit-driven title.

• Include an Offer: Discounts or limited-time promos work wonders.

• Add a Call-to-Action: Tell people exactly what to do next (e.g., “Call now”, “Visit us today”).

• Use High-Quality Images: Showcase your products, services, or happy customers.

• Track Results: Use a unique URL, QR code, or phone number to monitor responses.

Final Thoughts

In an era of digital saturation, Every Door Direct Mail offers a refreshing and results-driven way to connect with your local audience. It’s affordable, efficient, and — most importantly — it works.

With Mail Pros USA as your fulfillment partner, you can launch your next EDDM campaign with confidence. From route selection to printing and delivery, they handle every step of the process — making it easy for you to grow your business one mailbox at a time.

Whether you’re a startup or a seasoned business owner, EDDM might be the tool you need to get noticed, get results, and get growing.