Esas Beauty Becomes First Fine Fragrance Brand to Be MADE SAFE® Certified

alex

Sep 17, 2025 - 10:12

FOR IMMEDIATE RELEASE

EsasBeauty Becomes First Fine Fragrance Brand to BeMADESAFE Certified

Historic milestone raises the bar for transparency, safety, and sustainability in the beauty industry

NEW YORK, NY EsasBeautyhas officially become the first fine fragrance brand to beMADESAFE certified, earning the right to carry one of the most rigorous non-toxic seals in the marketplace. Recognized as one of the most trusted and comprehensive safety standards available, theMADESAFEcertification screens for over 15,000 banned or restricted chemicals including carcinogens, endocrine disruptors, heavy metals, pesticides, neurotoxins, reproductive or developmental toxins, solvents, flame retardants, and more.

Founded by Seda Bilginer and Amanda Sichon, former fragrance executives with nearly three decades of combined experience,EsasBeauty blends deep technical expertise with a shared personal mission. Bilginer, inspired by her Turkish roots, and Sichon, who overcame severe eczema by switching to organic skincare, joined forces to marry global beauty traditions with clean science.

Why BeingMADESAFE Certified Matters

Earning the right to beMADESAFE certified is no easy feat and for the fine fragrance category, its virtually unheard of. To qualify, brands must fully disclose every intentionally added ingredient and relevant manufacturing process, including fragrance components that are often considered proprietary and kept secret in the beauty industry.

From there,MADESAFE scientists conduct a full-spectrum hazard assessment, screening each ingredient against a database of over 15,000 banned or restricted chemicals, including carcinogens, endocrine disruptors, heavy metals, pesticides, neurotoxins, reproductive or developmental toxins, solvents, flame retardants, and more. This process goes beyond human health, evaluating environmental and ecosystem impact to ensure every substance issafeacross its life cycle.

Most fragrance brands couldnt pass theMADESAFE test even if they wanted to, because they rely on synthetic petrochemicals and undisclosed blends, says Seda Bilginer, co-founder ofEsasBeauty. Our transparency-first philosophy is whatmadeit possible and why this milestone is so significant for the industry.

A New Standard in Luxury Scent

Esas Fine Fragrance collectionmerges the artistry of high-end perfumery with uncompromising safety. Each scent is crafted with an organic alcohol base, plant-based extracts, and mood-boosting essential oils delivering the complexity, longevity, and elegance of luxury fragrance without petrochemical-heavy formulas.

True toEsas holistic approach to beauty, the fine fragrance line is housed in refillable glass bottles with aluminum caps and 100% recyclable boxes with no plastic lamination. Orders are shipped in compostable mailers, and all printed fliers aremadefrom 100% post-consumer recycled paper with eco-friendly, non-toxic inks, manufactured locally to reduce carbon footprint.EsasFine Fragrance retails for $225 (1.7oz) or $50 (0.33oz).

From day one, weve been transparent about our ingredients, and now we have third-party verification to back that promise, adds Amanda Sichon, co-founder ofEsasBeauty. To beMADESAFE certified isnt just a label its proof that you dont have to compromise your health for a beautiful experience. We hope it inspires other brands to raise their standards.

Safe, Sensory, and Sustainable

EsasHydrating Fragrance Mists aremadewith high-quality, all-natural ingredients recognized assafefor the skin. As everyones skin responds uniquely, the brand advises patch testing inside the elbow, reviewing all listed ingredients before use, and discontinuing if irritation occurs.

In addition,Esasoffers otherMADESAFE certified products, including:

Olive Wax Candle
Hamam Deodorizing Body Spray
Kolonya Hand Cleanser Duo
Room & Car Spray

ForEsasBeauty, to beMADESAFE certified means that every ingredient in its fragrance and lifestyle lineup from the organic alcohol base to the essential oils has passed the completeMADESAFE screening. In an industry where clean is often used without verification, the certification represents a measurable and verified commitment to consumer and environmental well-being.

Available at esasnyc.comand select luxury retailers nationwide.

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AboutEsasBeauty

EsasBeauty is an organic and sustainable farm-to-beauty manufacturing company creating anti-inflammatory lifestyle products rooted in global traditions and rituals. The brands business model issafefor the people who make their products, good for the people who use them, and sustainable for Mother Nature. From sourcing local, organic, plant-based ingredients to manufacturing and bottling in an eco-conscious manner,Esasmaintains full transparency, never using toxic ingredients like carcinogens or allergens, and listing every ingredient openly.

AboutMADESAFE

MADESAFEhas been driving marketplace change since 2015. It is with tremendous pride that we point consumers toward safer products and showcase whats possible when companies combine ingenuity and innovation with dedication and careful crafting. We are helping build the bridge to a safer, more sustainable future for all.

Press Contact:

Kosi Harris

Kosi Harris PR

Kosi@kosiharrispr.com